Hey Reader,

I hope this message finds you in good spirits!

You may be wondering who’s this guy? Why is he sending me emails?

And wait.

How does he have my email address in the first place?

Allow me to clear things up for you in this email.

TL;DR Version: You read one of my blog posts and subscribed to my newsletter.

Now, the Non-TL;DR Version 📚👓

I have been hibernating on this email newsletter thingy for quite a few years. Life moves fast and we lose touch so I thought I should reintroduce myself and tell you what I’m up to lately.

First, the Reintroduction 😎

I am Indrajeet Deshpande, a freelance content writer in the B2B/SaaS. In the past, I’ve been a marketer too!

When I decided to become a freelance writer, I thought it’d be great to build a personal brand, host a website, write a ton for myself and my audience, and the typical pipedreams of every aspiring thought leader.

But… there’s always a but, isn’t there?

I started getting regular client work to the point where I couldn’t schedule time to write for myself. So, my blog met the inevitable fate of any passion project. It ended up in the backseat while I focused on client writing to pay my bills.

The Need for a New Approach 🛣️

Covering the same topics over and over made writing a chore and my motivation to write plummeted.

I desperately wanted to write something that would reignite my interest in writing. So the first thought was to start writing for myself again, but I didn’t want to write one of those blog posts. You know the typical SEO content that’d take me eons to rank for.

I brainstormed quite a bit until I had the idea of combining my love for satire (ala Reductress, The Onion, The Hard Times, etc.) with my love-hate relationship with marketing. And thus the idea to mock the marketing and social media sphere through satirical writing was born!

I wrote a few posts in July and August. Here are a few posts you may like:

• ​Unseen, Unheard Content Creator Promises to Share His Secrets to Making a Million at $97​
• ​Email Marketing Is Dead In 2024, Claims Digital Marketing Guru for the 13th Consecutive Year​
• ​Shocking! This LinkedIn Guru’s Content Strategy Hinges on Posting Lengthy One-Sentence-Per-Line Posts​

So, How Did You End Up Getting This Email? 👀

I wrote a few blog posts ages back on my website that you may have read and loved so much that you decided to give your name and email address in exchange for my newsletter.

I am grateful for your trust in me, and I hope that I’d be able to sustain this email newsletter thingy longer than its previous stint and add value to your life.

Here’s What the Newsletter Will Look Like 📧

1. Expect a fortnightly newsletter, i.e., you’ll get a maximum of two emails in a month
2. Link up the content I wrote during that period on my blog and for my clients (Currently I ghostwrite the majority of my content, so I may not be able to share the client work at the moment)
3. I’ll also include links to any music, podcasts, or any piece of content that I found intriguing.

The idea is still raw so I’d like to know what you’d read in the newsletter, be it music, marketing, or writing.

Quite a long mail this has been, but that’s because it’s a long-time-no-see email so I had to squeeze in as much information I could. The newsletter won’t be this cognitively demanding, though!

Btw, if you liked my satire posts, you can consider supporting me on Buy Me a Coffee! I’d be eternally grateful. 😊

If you’re no longer interested in receiving emails from me, you can unsubscribe by clicking on the link at the bottom. But I hope you’ll stick around a bit more!

I’ll talk to you soon!

Farewell for now,
Indrajeet